VISION
To become a world-class financial institution that provides superior returns for all stakeholders as follows:

• Our customers: The best place to bank
• Our shareholders: The best place to invest
• Our employees: The best place to work
• Our regulators: The best place to benchmark
  

MISSION
To be amongst the top five banks in Ghana by December 2014, based on all key performance indicators and anchored on three key pillars - our people, our service and processes, and return to stakeholders.

VALUES
Driven to Exceed Expectations (Can-Do Attitude)

• Customers: We are driven to exceed your expectations.
• Processes: Our drive propels every aspect of our business.
• Employees: We are driven to build our organization with our contributions.
• Community: We know that the momentum of our drive can propel our community.
  

Integrity

• Customers: Our customers value our integrity.
• Processes: We approach every aspect of our work with the highest standards of integrity.
• Employees: We recognize the value of each other's contributions and know that we work together to form an integral whole.
• Community: We know we are integral to our community and we take this responsibility very seriously.
  

Respect
    We respect ourselves. Everyone has value and we treat all with equal respect.

Passionate to Serve

• Customers: We know that we exist to serve our customers.
• Processes: Our technology aids our processes which serve our organization comprehensively.
• Employees: We know that by serving each other willingly, we build ourselves.
• Community: We see no difference between ourselves and the community we serve.

Culture of Excellence

• Customers: We promise our customers an excellent banking experience at First Allied Bank Online: excellent products, excellent service, and an excellent environment.
• Processes: We get it right the first time, every time.
• Employees: We believe that excellence is attainable.
• Community: Our community expects excellence from us and we don't disappoint.